Dave Ladd, President of RDL & Associates, is co-author of a new book, LIKE: Seven Rules and 10 Simple Steps for Social Media in Your Campaign. Well suited for the individual with little to no social media experience, LIKE outlines the steps and strategies for utilizing social media platforms in delivering key messages – whether an individual is running for the local school board, leading an organization or seeking a seat in Congress.
The project, in collaboration with Kelly Groehler, Greg Swanholm and Bass Zanjani who met through the Policy Fellows Program at the Hubert H. Humphrey School of Public Affairs, University of Minnesota, explores the gaps in social media used by candidates in the 2010 Minnesota gubernatorial race. The project was presented in June of 2011 and, since that time it has been viewed nearly 1,800 times online – and is one of the 10 most clicked-through links in the history of the Minnesota-based Pollen network newsletter.
The authors have combined the study findings with their own professional experiences in corporate communications, marketing communications, public policy, campaigning and grassroots organizing. This work led them to pinpoint a very real challenge facing elected officials, leaders, and others running today’s campaigns and businesses: their strategies aren’t keeping pace with the use of social media by today’s citizens. With nearly 90 percent of registered U.S. voters actively using social media, the millions of “likes” and “dislikes” they share every 60 seconds can easily make or break a campaign.
Next month, a solution to this challenge will be unveiled. The forthcoming publication of LIKE: Seven Rules and 10 Simple Steps for Social Media in Your Campaign (in Politics, Business or Otherwise), offers common-sense advice on how to engage within a socially–networked democracy and campaign with confidence.
The premise of LIKE is simple: follow the rules, and take the right steps to use social media in any campaign. The rules of LIKE explain how social media has permanently shifted conversations with constituents – people who no longer wait for one candidate to identify a problem or its solution for them, but instead expect to be engaged as a part of the process.
This is not a book for the self-ascribed social media expert or the experienced user of its tools. Rather, it’s well suited for the individual with little to no social media experience, who seeks an easy-to-follow set of steps that outline the right ways to get anyone into the habit of using social media – whether running for the school board, for the United States Senate, or in leading any organization. With the 2012 election cycle underway, we believe more candidates than ever will be faced with this permanent shift in constituent engagement. LIKE can help them navigate the “likes” and “dislikes” facing their own campaigns.
LIKE will initially be available in eBook format through online retailers Lulu Marketplace, Amazon, and Barnes & Noble. Our Twitter account is currently live – @LIKESEVEN10. We will publicly announce the book once we have a confirmed availability date, and simultaneously activate LIKE pages via Google+ and Facebook for those seeking more information, links to shop, hard copy requests, or just want to ask us questions.