Now Available: LIKE Seven Rules and 10 Simple Steps for Social Media in Your Campaign

LIKE: Seven Rules and 10 Simple Steps for Social Media in Your Campaign (for Politics, Business or Otherwise)

New Book Offers Common-Sense Guide to Navigating Campaigns Through “Likes” and “Dislikes”

Saint Paul, Minn. – Dave Ladd, President of RDL & Associates, is co-author of a new book, LIKE: Seven Rules and 10 Simple Steps for Social Media in Your Campaign. Well suited for the individual with little to no social media experience, LIKE outlines the steps and strategies for utilizing social media platforms in delivering key messages – whether an individual is running for the local school board, leading an organization or seeking a seat in Congress.

LIKE: Seven Rules and 10 Simple Steps for Social Media in Your Campaign (for Politics, Business or Otherwise) is immediately available for purchase through Lulu.com Marketplace (https://www.lulu.com/product/paperback/like-seven-rules-and-10-simple-steps-for-social-media-in-your-campaign-%28in-politics-business-or-otherwise%29/18817332) for $14.99 in paperback, and will be available in the coming days via Amazon.com.  An e-book version for $9.99 will be available at the end of January through Lulu and Amazon.

The premise of LIKE is simple: follow the rules, and take the right steps to use social media in any campaign, political or otherwise. The simple rules outlined in LIKE explain how social media has permanently shifted conversations with constituents and consumers, who no longer wait for a candidate or organization to identify a problem or its solution, but who expect to be engaged as a part of the process.

LIKE is a collaborative effort undertaken by Dave Ladd, Kelly Groehler, Greg Swanholm, and Bass Zanjani who worked together in exploring the gaps in social media utilization by candidates in the 2010 Minnesota gubernatorial race. LIKE is the culmination of their study findings, combined with their unique professional experiences in corporate and marketing communications, public policy development, campaigns and grassroots organizing. Together they have successfully translated their expertise and experience into an easy-to-follow set of rules and steps that can be used across a broad spectrum of interests.

About RDL & Associates

Dave Ladd, President of RDL & Associates, has 20 years of background and expertise in public policy development and analysis, as well as experience in the public and private sectors. He has developed relationships with key leaders and stakeholders in production agriculture, the renewable energy sector, agribusiness, financial institutions, state and federal government and Capitol Hill. Prior to forming RDL & Associates, Ladd served as Manager of Government Affairs for AgriBank, FCB and as a senior policy advisor for United States Senator Rod Grams. ###

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