RDL & Associates, LLC assists leaders and organizations with little to no digital media experience get into the habit of effectively utilizing these platforms – as well as facilitating an understanding as to why these communications channels are critical in today’s environment.
RDL & Associates and our strategic partners have a background in research, message and content development, digital media, crisis communications, media relations and brand reputation management. We assemble our team for a thorough review and assessment of your organization’s current communications strategy, including utilization of digital media platforms in conveying your messaging to target audiences.
Development and Coordination of Digital Media Platforms
Organizations have an interest in focusing their online activity and enhancing their profile via digital media platforms. A common misperception of digital media is that it is optional. Given the fact that these channels are literally “on” every second, taking an episodic or occasional approach will not work. Their best use will require resources to implement, manage, and monitor them based on the individual platform’s strengths and weaknesses.
Digital media does not displace a good communications strategy but must be managed in concert with other activities and traditional tools.
RDL & Associates has a background in online outreach, message development and delivery, strategic consulting and grassroots advocacy. We systemically review an organization’s overall messaging and communications strategies and generate ideas to enhance and accentuate the message and its delivery.
RDL & Associates provides general consulting services to organizations and businesses, including (but not limited to):
- An audit of an organization’s current communications strategy, including utilization of digital media platforms in delivering messaging to target audiences.
- Development and implementation of a strategic plan to enhance an organization’s visibility via digital media platforms.
- Utilization and development of digital media platforms (e.g. Twitter, YouTube, LinkedIn, Facebook) to increase an organization’s visibility to internal and external audiences.
- Development of a strategy to highlight events and seminars.
- Integration of an organization’s website into digital media platforms utilized by RDL & Associates and our strategic partners.
- Coordination regarding utilization of digital media platforms
Dave Ladd, President
RDL & Associates, LLC
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